Trivera President/CEO Tom Snyder was quoted in an article on how the local TV stations are using Social Media. Journal Sentinel Columnist/blogger Duane Dudek interviewed Tom for his opinions on how Milwaukee’s local TV stations are using Social Media, and he published those comments, along with a sidebar article about how businesses should use Social Media in the April 21st print edition of the Milwaukee Journal Sentinel, as well as online on JSOnline.com.
Archive for the ‘Infocenter’ Category
Trivera Featured in JSOnline Article on Social Media
Wednesday, April 21st, 2010Trivera Tweetup Brings Social Media Community to the Falls
Sunday, March 28th, 2010
Old met new as Trivera Interactive used Social Media to draw over 60 people from all over Southeastern Wisconsin to a Tweetup at their new office location in Menomonee Falls. Trivera is a marketing firm that helps clients connect with their customers using Internet technology, including Web design, e-commerce, E-mail marketing, Search Engine Optimization and Social Media. Tweetups and Foursquare check-ins represent two of the newest tools in a company’s internet marketing strategy. So it seems ironic that the latest in cutting edge marketing and technology would bring so many people to their office in one of the oldest buildings in the area, the restored 119 year old Mill Building in Menomonee Falls Historic Village center.
Tweetups are a phenomenon where people who have used Twitter to get to know virtually everything about each others’ interests, careers and personal lives online gather to meet face to face, some for the very first time. And when they get there, Foursquare allows them to “check in” at those locations and earn points, badges and other awards for doing so. The most checked in location on Foursquare in Milwaukee is Mitchell International Airport, averaging hundreds of check ins per month.
Trivera’s event was publicized exclusively on Twitter, with Trivera using Twtvite.com to disseminate the details of the event, allow people to RSVP, and even print out name tags for the event. In turn, fans of Trivera, and the event sponsor/caterer Street-za Pizza, spread the news through their own social networks. Over half the people who came to the Tweetup also checked in on Foursquare, making Trivera a “trending location” on the Foursquare Web site.
While Trivera often recommends Tweetups to their clients as a business tool, and has participated in several others’ Tweetups, this was the first time they held one for themselves.
Trivera’s Web development client roster includes dozens of well-known names, including US Cellular, Strattec, Frabill Manufacturing, Regal Ware, Usinger’s and Halquist Stone. Trivera also has done Social Media training and strategic planning and execution for Mitchell International Airport, Frank Mayer and Associates, the Metropolitan Builders Association and several political campaigns.
See a photo gallery of the event at http://www.trivera.com/tweetup
Trivera Becomes an Ingredient in Regal Ware’s Recipe for Success
Monday, March 22nd, 2010Regal Ware Worldwide™ is the leading United States manufacturer and marketer of high-quality stainless steel cookware. Creating world-class multi-ply cookware, stainless steel cookware, gravity-cast aluminum cookware, and in-home water purification systems for nearly 100 years, with quality and consistency second to none.
An established Direct Sales brand, Regal Ware had decided to leverage its manufacturing expertise by re-entering the retail market and focusing on mid- to high-end retail cookware. With two major conventions on the horizon, and a Web site falling short on clearly and professionally communicating their branding message, they needed a polished team to rescue their Web site in short order.
Regal Ware turned to Trivera, another company with a long history of quality and consistency to help take their new message “bring people back to the family dinner table,” to the public. Trivera was awarded the responsibility to develop a new site that would quickly and precisely convey the new brand, all in a matter of weeks for their first convention in Germany.
Tasked with creating that new Web presence, Trivera quickly became part of the Regal Ware team, first understanding what their hosting, design and marketing needs were and then getting to work. Trivera’s programming team implemented a powerful, open source content management system solution that would run on Regal Ware’s servers and be feature-rich while still easy to use and manage. Trivera’s strategy team reviewed the highlights of their new marketing and branding message and crafted a clean, intuitive site map to address it all. Using their expertise in best-practice, Trivera’s design and development team built the new site. And finally Trivera’s trainers made sure the Regal Ware internal Web team was fully instructed to take over the administration of the site. It was a total solution that not only addressed their needs but exceeded their expectations.
Trivera’s ability to oversee details, work with Regal Ware’s other outside vendors, understand and communicate clearly and efficiently the overall marketing message, all came together to produce a first rate, search engine friendly site, all in time for their first convention.
The momentum created by the initial engagement is continuing with ongoing strategic consultation, analysis of success metrics and discussion of new initiatives like Email marketing and Social Media as tools to help re-enforce this powerful brand to old and new markets alike.
Trivera Proves the Third Time is the Charm for Frabill
Saturday, March 20th, 2010For 70 years, Frabill has been one of the most trusted names in the fishing industry. While Frabill is an industry leader in creating the world’s best fresh and saltwater fishing products and accessories, their ability to find a Web services vendor wasn’t as successful. A product of two different developers, the Frabill Web site was an underperforming, malfunctioning pain point. Needing a new developer and not having any room for error, Frabill made the decision to trust Trivera.
Following an analysis that identified deficiencies and uncovered new opportunities, the Trivera team embarked on a search and repair mission. The first phase of the project migrated the e-commerce portion of the site to Magento, currently the world’s fastest growing e-commerce platform, and the rest of the site’s content management to Wordpress. The selection of those tools, combined with Trivera’s process, passion and proficiency quickly convinced Frabill’s decision makers that they had made a wise choice.
While the site was still under construction, Frabill was already enthusiastically recommending Trivera to others.
“How refreshing it is to work with a design company that values communication,” said Frabill’s Jim Horvath. ” Between the staging area, email updates, and 24/7 access to the project portal, the whole team has done a superb job to date in making sure we are apprised of improvements to the site…it is deeply appreciated.”
Since the site has launched, they have become even more enthusiastic. Frabill immediately began experiencing the increased sales due to Magento’s shopper-friendly features and improved performance. Their content developers are appreciating the ease with which they can maintain the site and keep it fresh and relevant.
Having earned their confidence, Trivera is now a true partner, with both companies working together to develop and execute a strategic plan over the next 12 months for further improvement of Frabill’s online presence.
Frabill is happy to know they have found a partner that won’t leave them flapping like a tip up on windy winter day.
Trivera’s Tom Snyder Maintains High Profile by Speaking at Several Industry Events
Thursday, December 24th, 2009In addition to running the day to day operations Milwaukee’s Trivera Interactive, founder and CEO Tom Snyder has recently also been tapped by a plethora local businesses and organizations as a speaker.
Here is a list of just some of the presentations Tom has given in the past few months:
- The What, Where and Who of Your Brand on Social Media – NonBox Winter Marketing Summit.
- Optimizing and Integrating Social Media into Your PR Campaign – Milwaukee Likemind
- Your Web fitness Checklist – Metropolitan Builders Association
- Web Marketing – MBA Business Management Symposium
- Web 2.0 and Your Business – Milwaukee Education and Training Organization
If you’d like to have Tom speak at your event contact us at 262-250-9400 or
Trivera’s Tom Snyder now contributor to SohoBizTube
Thursday, December 24th, 2009You can now read Trivera Founder and CEO Tom Snyder’s informative and opinionated writings at SohoBiztube. Tom has been asked by that publication to contribute an article every month on Web best practices for business.
SohoBizTube magazine features articles from and profiles about entrepreneurs and business leaders. The online version is a social-media powered portal that facilitates brand spokespeople to network and promote their brands.
The inaugural articles were a three part series on selecting the right Web services vendor. Tom has also written articles there on email marketing and Social Media. In addition to the articles appearing online at sohobiztube.com, the articles appear in the printed version, available for free from local businesses and newstands around the Metropolitan Milwaukee area (including Trivera).
Tom’s articles can be viewed here:
Trivera presents: Social Media University – Milwaukee
Thursday, June 18th, 2009It’s all just crazy. People are twittering about where they’re going to dinner. Or arguing about politics on Facebook. Blogging about their hobbies. Exchanging resumes on Linkedin. Some are even tweeting about the blog they posted on their Facebook profile about a YouTube video someone told them about on LinkedIn!
Social media is taking over the landscape. And as detractors and cynics are quick to point out, much of it is mindless chatter. It seems like it’s all just fun and games. And that’s what it is until someone finds a way to use it to help their business or improve their brand.
But that’s exactly what’s happening. Real companies are uncovering and leveraging real business opportunities using social media. Matter of fact it’s happening so fast and growing so quickly that every day you allow skepticism, caution or fear to keep you from exploring and taking advantage of it, you are hurting your company.
But while it’s important to start using Social Media, it’s even more important to use the RIGHT Social Media, and use it correctly and appropriately for your business. That takes developing a strategy, determining the proper tactics, and then using the proper tools.
And so that’s why Trivera Interactive is producing a full day hands-on learning event to help you do just that! It’s called Social Media University – Milwaukee, and it’s happening on July 29th at the Italian Conference Center. The event includes seminars, breakout sessions and a panel discussion to explore every element of social media. Strategy, tactics, tools will all be covered from wide range of speakers…educators, consultants and real business people, both local and national.
Trivera Founder and CEO Tom Snyder will begin the day with an overview on Social Media, how it began, how it works, and how it will change how you do business. The session will touch enough on the various aspects of it all to help you determine which of the breakout sessions will be of greatest value to you and the other members of your staff you’ll be bringing along with you.
We’ll wrap up with Jay Steinfeld, CEO of Blinds.com who will tell the story of how he has used Web 1.0 and Social Media to turn a small window treatment business into a $50 million dollar a year business. In between, Augie Ray, Katie Felten, Sara Meaney, Blake Samic and a half dozen others will educate, inform and entertain as they show you how turn Web2.0 into a powerful business platform.
We’ll provide wi-fi so you can bring your laptop for the hands-on sessions, and even participate in several social media activities that will be going on during the event, including using Twitter to find out who will have the best specials for you during the lunch break.
Following the event, our friends at Corporate Identity Solutions will be throwing a Tweetup (in the old days they were called post event networking get togethers), where you’ll be able to make connections, and share your new found knowledge and hob nob with the speakers.
What you’ll discover is that Social Media can be BOTH fun and games, as well as a powerful business tool. And you’ll end the day armed with enough information to start putting it to work for you. Seating is limited and we expect the event to sell out, so register today, before you have to Tweet that you missed the most important business event this year.
